Cost Per Play

A new innovative buying concept has been developed and released by Intelliplay called “Cost Per Play” that will change the way you shop for toys.
The concept is simple, take the cost of the toy and divide it by how many hours the toy is actually played with and the result is the Cost Per Play figure. The more meaningful [...]

So What’s New?

DAY 4
So What’s New?
Other than you having an answer to the famous elevator pitch theory, do you have an answer to the “What’s New?” question if asked by a buyer at a major trade fair.
Word on the street today was that buyers where dumping the Melbourne Exhibition & Convention Centre in preference to the Show [...]

Quantity vs Quality & The 80/20 Myth

DAY 3
Many businesses know and probably live by the 80/20 rule and have so for some time, today i saw a different side of that rule that makes this rule only apply and workable in good economic times. 
What if 20% of your existing customers don’t order?
Those businesses that have always left the doors open and [...]

The Danger of Assumption

DAY 2
What is refreshing and immediately apparent attending the Gift Fair as opposed to the Toy Fair is that nobody assumes they know everything.
Unlike the Toy Fair whereby buyers come with predetermined opinions, theories and whatever they perceive as Good Toys from TV, Gift fair buyers cannot make this assumption because around every corner is [...]

Let’s Get Ready to Rumble @ Gift Fair 2008

DAY 1
Hunting season has officially started at the Australian Gift Fair 2008, over 800 exhibitors and tens of thousands of buyers buzzing around all looking for that elusive winner product. All distributors are after their share of the bounty with Christmas orders being laid down, it’s competitive, nervous and exciting and reminds me how much [...]