DAY 4
So What’s New?
Other than you having an answer to the famous elevator pitch theory, do you have an answer to the “What’s New?” question if asked by a buyer at a major trade fair.
Word on the street today was that buyers where dumping the Melbourne Exhibition & Convention Centre in preference to the Show Grounds. To those that don’t know, the Show Grounds is the proving grounds for many years for upstart distributors before you are given a highly sort after booth at the MECC.
The exodus from the MECC was that in tough economic times the larger of the incumbent distributors of any given category where perceived to be predictable with the same ranges as last year. Retailers wanting to look for really new innovative items came to the Show Grounds to look for new products they could not find at the MECC from hungry and eager to do business new exhibitors.
Filed under: General
