A new innovative buying concept has been developed and released by Intelliplay called “Cost Per Play” that will change the way you shop for toys.
The concept is simple, take the cost of the toy and divide it by how many hours the toy is actually played with and the result is the Cost Per Play figure. The more meaningful and educational the toy, the lower the cost per play which means you are getting value for money from your purchase e.g. The toy is played with hours on end.
The meaninglessness of modern toys have extremely high Cost Per Play Values as they are only played with once, your $ 20.00 Action Figure played for 1 hour will cost you $20.00 per hour, played with 2 hours is $ 10.00 per hour and so forth. Parents will be surprised that most high cost toys are never played with for extended periods and the return on investment is never realised.
The next time you are in the market for Educational Toys, think of the Cost Per Play concept and whether you can actually get the money back for that new flashy toy you just purchased.
Filed under: General
